How to Add an Unsubscribe Option for Emails With External Audiences

An unsubscribe option is required for emails that have a commercial purpose.

• Commercial purposes are for emails intended for external audiences outside of the CSUSM email, such as mailing lists, marketing emails, and optional communications. This is a requirement by law. The unsubscribe option is normally placed outside of the email body.
• Transactional purposes are when a communication is sent as a result of a transaction like purchasing or registration, or when the communication is not optional and is a required part of membership to a group.

Step 1: Open Your Email

• Start by opening the email where you need to add the unsubscribe option.

Step 2: Create Space for the Unsubscribe Block

• Hover near the bottom of your email body until you see a circle with a plus sign (+).
• Click the plus sign (+), and a blue widget will appear.
• Select the 1 column option.
• This creates a new section below your email body, specifically for the unsubscribe block.

Step 3: Add the Unsubscribe Option

• On the right-hand side of your screen, locate the Content Blocks option by clicking on the icon with 3 hexagons to open it.

Step 4: Search for the Unsubscribe Block

• Use the search bar in the Content Blocks panel and type Unsubscribe.
• Find the block titled "Unsubscribe footer (Use this one)".

Step 5: Add the Unsubscribe Block

• Click on the unsubscribe content block and drag it into the new column space you just created.
• The unsubscribe footer is already programmed and it will fill in on the official send. You will not see it filled in on the testing phase.
• You’re all set!